SSP(Supply-Side Platform) Architecture

SSP(Supply-Side Platform) is a kind of publisher solutions as a centralized platform to sell/manage inventory, access many advertisers, DSPs, etc.

• SSP provides an environment for RTB(Real-Time Bidding).

To be updated later...

You may want to know more about real-time bidding system composed of DSP, SSP, DMP, ATD and ITD.  Please refer following associated information for more information:

• Page:
  VMAP for Video Ad Insertion
• Page:
  Ad Marker - CUE/CUE-OUT/CUE-IN and SCTE35
• Page:
  AVOD
• Page:
  DMP(Data Management Platform) Architecture
• Page:
  False Positive Error
• Page:
  DSP(Demand-Side Platform) Architecture
• Page:
  ITD(Independent Trading Desk) Architecture
• Page:
  ATD(Agency Trading Desk) Architecture
• Page:
  SSP(Supply-Side Platform) Architecture
• Page:
  Advertisement serving in AWS
• Page:
  Nielsen Expands Dynamic Ad Insertion Pilot with Leading Smart TV Platform and New Broadcast Partner (Nov 29, 2018)