Traditionally programmatic advertising is also called as online advertising. Programmatic advertising includes real-time bidding as a part of its solution.
Programmatic architecture allows advertisers to deliver a personalized ad with the help of DMPs, or, Data Management Platforms, that store a user's information such as age, demographics, and location.
- Programmatic advertising is the automated buying and selling of online advertising
- This automation makes transactions efficient and more effective, streamlining the process and consolidating your digital advertising efforts in one technology platform.
- Targeting tactics are used to segment audiences using data so that advertisers only pay for ads delivered to the right people at the right time, and depend less on the “spray and pray” method of digital advertising
Note that RTB = Real-Time Bidding
External References
https://www.iab.com/ - IAB(The Interactive Advertising Bureau) is one of the popular websites can get good information. Some people ignore / make a fool if you have no information about iab and its events as long as you work on advertising industry.
Technical Elements for Programmatic Advertising