A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.
- This is all kept within one interface which creates a unique opportunity for advertisers to truly control and maximize the impact of their ads.
To be updated later
You may want to know more about real-time bidding system composed of DSP, SSP, DMP, ATD and ITD. Please refer following associated information for more information: