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DMP(Data Management Platform) is used by digital advertising buyers and publishers to store and manage audience data, often from multiple sources.
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Before we start digging DMP, we should know about three components that requires implementing AdTech - targeted Ads based on personal interest and behaviors
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Followings are common data driven marketing process - it shows why we need DMP(Data Management Platform) as a total solution for programmatic advertising.
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Value The value of DMP is "understanding Understanding Customer based on dataData"
DMP(Data Management Platform) is making additional values based on input data like below:
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