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CSAI systems with a different flow can then be added on an individual basis. Alternative implementations, for instance, Google IMA, can also be added in parallel.
Reference: https://ottverse.com/csai-vs-ssai-client-side-server-side-ad-insertion/
Reference: https://bitmovin.com/csai-vs-ssai-client-side-server-side-ad-insertion/
What is SSAI (Server-Side Ad Insertion) ?
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Reference: https://ottverse.com/csai-vs-ssai-client-side-server-side-ad-insertion/
Reference: https://bitmovin.com/csai-vs-ssai-client-side-server-side-ad-insertion/
Reference: https://ottverse.com/csai-vs-ssai-client-side-server-side-ad-insertion/
Conclusion
Generally speaking, in conclusion, SSAI may be more expensive than CSAI, but it also results in much more ad impressions. Ad blockers may be less effective against this type of advertising.
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