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Source: SK Telecom - In-vehicle entertainment based on ATSC 3.0 and 5G in South Korea
In addition, 5G TV can have a power to provide return-path data to Broadcasters - it means Broadcast TV will know what you're watching. In terms of advertiser's point of view, targeted advertising can be implemented by help of that return-path data. Broadcasters Ads specific to your viewing habits and income level could get slotted in by your local station. This is something brand-new for broadcast TV.
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Source: LG U+ 5G Service - Multi view point broadcasting service in South Korea
Below diagram shows how to combine application with broadcast stream together that is already implemented in common Smart TV on the market that means the partners can implement all the necessary things easily in HTML5.
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