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- Enhanced quality for audio and video services
- Robust mobile reception on a wide range of devices
- Improved spectrum efficiency
- AEA(Advanced Emergency informAtion)
- Personalization features
- Interactive capabilities
What people expect for TV in 5G will be interactive service in In 5G, the wider bandwidth will enable broadcaster to deliver high quality audio and video in almost real-time.
In addition, 5G TV can have a power to provide return-path data to Broadcasters - it means Broadcast TV will know what you're watching. In terms of advertiser's point of view, targeted advertising can be implemented by help of that return-path data. Broadcasters Ads specific to your viewing habits and income level could get slotted in by your local station. This is something brand-new for broadcast TV.
- The legacy over-the-air broadcasts are the one way to watch television that does not track your viewing habits.
- Return-path data will enable you to have more choices: alternative audio tracks and interactive elements
Source: LG U+ 5G Service - Multi view points in Baseball game service in Korea
Below . In terms of interactive service in ATSC 3.0, below diagram shows how to combine application with broadcast stream together that is already implemented in common Smart TV on the market that means the partners can implement all the necessary things easily in HTML5.
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