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A compliant player supports all ad solutions that adhere to these standards, making it easier to switch to another provider. CSAI systems with a different flow can then be added on an individual basis. Alternative implementations, for instance, Google IMA, can also be added in parallel.
Reference: https://ottverse.com/csai-vs-ssai-client-side-server-side-ad-insertion/
What is SSAI (Server-Side Ad Insertion) ?
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A video player pre-integrated with multiple SSAI vendors improves the interoperability between all of them.
Reference: https://ottverse.com/csai-vs-ssai-client-side-server-side-ad-insertion/
Reference: https://ottverse.com/csai-vs-ssai-client-side-server-side-ad-insertion/
Conclusion
Generally speaking, in conclusion, SSAI may be more expensive than CSAI, but it also results in much more ad impressions. Ad blockers may be less effective against this type of advertising.
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