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A Demand-Side Platform (DSP) is a real-time bidding system that connects media buyers with data exchanges and Supply-Side Platforms(SSPs) through a single interface.

A DSP is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through a single interface.

This is all kept within one interface which creates a unique opportunity for advertisers to truly control and maximize the impact of their ads.
DSP provides centralized media planning & buying, access to many publishers, exchanges, networks, SSPs, and etc.

DSP functions based on the consumer information and data that DMP offers.

Benefits Demand-Side Platform offers for the advertisers

Real-Time Bidding
Real-Time Statistics
Audience Targeting

You may want to know more about real-time bidding system composed of DSP, SSP, DMP, ATD and ITD. Please refer following associated information for more information: