A demandDemand-side platform Side Platform (DSP) is a real-time bidding system that connects media buyers with data exchanges and Supply-Side Platforms(SSPs) through a single interface.
A DSP is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one a single interface.
- This is all kept within one interface which creates a unique opportunity for advertisers to truly control and maximize the impact of their ads.
- DSP provides centralized media planning & buying, access to many publishers, exchanges, networks, SSPs, and etc.On DSP, RTB(Real-Time Bidding) is enabled.
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