...
- If you're an Ad Manager publisher that has first right for a video program's ad inventory, VMAP allows you to control this inventory more easily across multiple partner sites.
- If you're an Ad Manager publisher using ad rules to structure your video ad inventory and ad breaks during long-form video content, including the number and placement of ad breaks, VMAP allows you to seamlessly communicate with other partners via a standard for ad break structures.
- If you're a distributor, the IMA SDK allows you to accept VMAP responses from third-party content partners.
| Gliffy Diagram | ||||||
|---|---|---|---|---|---|---|
|
If you don't have Ad Manager, you should implement a code to consolidate all the necessary creatives by yourself.
...