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- If you're an Ad Manager publisher that has first right for a video program's ad inventory, VMAP allows you to control this inventory more easily across multiple partner sites.
- If you're an Ad Manager publisher using ad rules to structure your video ad inventory and ad breaks during long-form video content, including the number and placement of ad breaks, VMAP allows you to seamlessly communicate with other partners via a standard for ad break structures.
- If you're a distributor, the IMA SDK allows you to accept VMAP responses from third-party content partners.
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VMAP XML Tag Example
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https://pubads.g.doubleclick.net/gampad/ads?iu=/21775744923/external/single_ad_samples&sz=640x480&cust_params=sample_ct%3Dlinear&ciu_szs=300x250%2C728x90&gdfp_req=1&output=vast&unviewed_position_start=1&env=vp&impl=s&correlator= |
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